IPTVision > BT and 3 launch termination rate consumer campaign | Telecoms Europe

[Telecom News on 4G, Wimax, Carrier Ethernet, IPTV, mobile apps and OSS/BSS | Telecoms Europe] BT’s MD of consumer and retail, John Petter commented, “Fixed-line phone users know that calling a mobile is too expensive. We've done what we can to bring down that cost, but with MTRs accounting for up to 80% of the price per minute of a call from a home phone line to a mobile, the only way to get better prices is to Terminate the unfair Rate.”

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[InteractiveTV Today [itvt]] Speakers: The company has begun a trial of a service that allows users of its BT Vision Download Store (note: for more on the latter--which is not to be confused with the BT Vision IPTV service) to download movies for free, in exchange for watching targeted advertisements. The three-month trial--which began at the end of November and which sees BT collaborating with Hiro Media, Intel and FremantleMedia--offers consumers three free films, "Mischief Night," "Played" and "The Punk Rock Movie." In order to view the films, consumers must first download free video software from Hiro Media, a developer of ad-supported video-download technology, and are then asked to provide what BT terms "anonymous demographic information," that will allow the software to dynamically select commercials that are suited to the answers they provide.

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