IPTVision > Force feeding TV ads
[Convergence TechPlanet] “The IPTV provider can ensure the advertiser that all 150,000 subscribers are going to see your ad,” said Kundetkar, “Even if I watch the show tomorrow, the message is queued for me, I will get that ad.”
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[BigBrainBoy] Them TV people are running scared: We will not bore you with the details as youve probably read this quote eight different times today already: "Conventional wisdom, its an enemy at a time like this,” said Beth Comstock, president for digital media and market development at NBC Universal, part of General Electric. “In media today, I dont think there is a single rule that
[[itvt] Bloggit] Daniel Levy, VP of Sales and Marketing, Infogate... : The consortium is composed of several leading vendors: Optibase for encoding, BitBand for video servers, Amino for set-top boxes, Irdeto for conditional access, Occam Networks for broadband access networks, Juniper for networking, and, of course, tying the package together, Infogate Online's ViewCore service delivery platform which is the IPTV middleware solution for the consortium. So we've assembled a complete, end-to-end solution encompassing every single element within IPTV.
[Satama Voice » insight in digital media, business, design and art] Streaming media at the Media Center age: Streamium, Kiss Technology, MS Mediacenters etc.), IPTV and recordable PVR with an internet connection, have changed the situation dramatically. It’s now possible to access streams not only through PC, but also with a modern set-top-box connected to the livingroom telly.
[Digitaltv-weblog.com] The Digital TV Weblog: IPTV: NIELSEN MEDIA RESEARCH ANNOUNCED plans to add college students living away from home into its national TV ratings sample beginning in early 2007, marking the first time it will incorporate a so-called "out-of-home" viewing segment into its regular ratings panel....
[Wirespring.com] Will new IPTV and TiVo ad formats challenge digital sign ...: While so-called IPTV isn't new, this is the first time that a major provider has jumped in with a pure broadband-only service that rivals or exceeds regular cable TV quality. While Time Warner bills this as a way of delivering TV to your home computer, IPTV offers the company a lot of other potential benefits, not the least of which are accurate viewership reporting, interactive TV services and instant-feedback advertising.
[It-analysis.com] IT-Analysis.com - IPTV - The New Age of Web Ads: Rather than broadcast adverts, IPTV providers can multicast them to those with specific profiles or even uni-cast them to specific people—a bit unnerving when the television suddenly says: “Yes, Clive Longbottom, we have the haemorrhoids cream for YOU!” but a possibility, nevertheless.
Reflected tags on Technorati: Blog, Iptv, IPTVision