IPTVision > iPod video not gaining traction

[The TV Weasel] The iPod research conducted by Nielsen, which is owned by VNU Group, parent company of The Hollywood Reporter, is the first publicly available independently published data on consumption habits for the device. Nielsen monitored a panel of 400 iPod users in the U.S. from October 1-27 as part of its new initiative, Anywhere Anytime Media Measurement, or A2M2, which aims to measure audiences on myriad emerging digital platforms.

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[Know-future.com] know | Future » Entertainment: Advertisers feel that they should not continue to pay escalating network costs while viewers are increasingly zapping their ads with DVRs while the networks look at the same data the advertisers are looking at and in a classical glass half-empty/glass half-full fashion and say, it’s not so bad, not everyone fast forwards or skips past ads. I think everybody needs to buck up and realize that they need to either make the ad so compeling, even outside of Superbowl Sunday, that viewers will not be likely to skip it, and/or, diversify their media portfolio and reduce their reliance on Network ads.

[Technology360.typepad.com] Technology360: Cable|IPTV: Larry Gerbrandt, senior vp and analyst at Nielsen Entertainment Reports, examines the early "Economics of On-Demand Programming" at this inflection point.

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