IPTVision > [itvt] Presents...The TV of Tomorrow Show 2009

[InteractiveTV Today] Ericsson bills the end-to-end solution as combining various of its own products--including the new IMS-enabled IPTV middleware, IPTV network infrastructure technologies, video processing solutions and VOD technologies--with third-party products from such companies as Accedo Broadband, Agama Technologies, Amino, HP, SecureMedia, Sun Microsystems, Tilgin, Verimatrix and ZyXEL (note: earlier this month, Viaccess announced that it had signed a security software and services agreement with Ericsson that will see it supporting the latter's IMS-integrated IPTV solution). The company claims that the new middleware gives operators the flexibility and scalability they need to create, trial and deploy a "personalized and interactive TV experience" to their subscribers, and to offer a "complete TV package that includes the combination of communication and entertainment as well as interactive, mobile and on-demand functionality." "We have combined our leading network solutions, service layer applications and systems integration capabilities to launch an industry-shaping TV platform that delivers on our vision of the Individual TV Experience," Eric Cooney, Ericsson's head of TV solutions, said in a prepared statement.

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[Untitled] Mobile TV IPTV Connected Home :: Ericsson: Chungwa 0,4 MTotal 5,8 M (41%)Rapid growth in the IPTV marketIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1010VoDSubscriberGrowthSource: ABI ResearchVideo on DemandSubscriber Growth ForecastIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1011Revenue Potential TV/video ($B)The global TV/video market will growfrom $3 billion in 2006 to $35 billion in2011, at a CAGR of 62%.Example UK: Total 950 to 1541 MUSDfrom 2006 to 2011The revenue opportunity for fixed, mobileand convergent offerings are growing.Example UK:- Fixed from $ 57M to $ 878M(59% of Tot TV/V in 2011)- Mobile from $ 38 to $ 596 M(40%)- Converged from 0 to $ 7 M(1%)05101520253035402006 2007 2008 2009 2010 2011MobileFixedConverged05101520253035402006 2007 2008 2009 2010 2011Rest of WorldDeveloped AsiaUnited StatesWestern EuropeSource: MRG IPTV Global Forecast 2007 to 2011 (October 2007)and internal EricssonIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1012AgendaConverged TV - What the user want’sConverged TV - How the market developsConverged TV - TV evolutionSummaryIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1013Extended TVEricsson TV evolution- towards a converged worldBroadband & 3G - QoS and ScalabilityIMS enabling communications and end user servicesStandardization - future proof migrationConvergenceThe individual TVExperienceInteractiveCommunicationsMobile TVInternet TVIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1014Ericsson Mobile TV & Video offering“On-demand TV” “Podcast TV"“Linear TV”Personalized & InteractiveElectronic Service/Program Guide (ESG/EPG)Off-line consumptionSubscription basedAutomatic updatesStreaming/downloadRewind, fast forwardBundles of contentTraditional scheduled TVSelection by brand/channelFast Channel SwitchingPersonalized & InteractiveAdvertisingEXPERIENCE BEYOND “PLAIN OLD TV”IT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1015High Definition - Mobile HD TVH.264QCIF (176x144)128kbpsH.264QVGA (320x240, Mobile HD TV)256kbps (including audio)Same source - look at the ball in the rightpicture and compare it with the left picture!!!IT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1016UnicastUnlimited number of channelsLimited number of usersUnicastUnlimited number of channelsLimited number of usersBroadcastLimited number of channelsUnlimited number of usersUsageAvailableon-demand1 2 3 4 5 6 7 8 9 10Channels / ServiceRelativeusageUnicastBroadcastCapacityBroadcast live, time critical, popular content,unicast the restCombining 3G and broadcastA perfect match to meet all demandsIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1017DedicatedBroadcastnetworke.g. DVB-HBearer agnostic Mobile TVTransparent to the end userBroadcastMBMSUnicastWCDMA/HSPABM-SCTV ControllerMedia CasterBroadcast ControllerEricssonMobile TV & VideoBM-SCEricssonMobile TV & VideoBroadcast ControllerBM-SCEricssonMobile TV & VideoTV ControllerBroadcast ControllerBM-SCEricssonMobile TV & VideoMedia Caster TV ControllerBroadcast ControllerBM-SCEricssonMobile TV & VideoIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1018Ericsson IPTV offeringIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1019IPTV FeaturesStandard ServicesMini-EPGBroadcast TV, ElectronicProgram Guide (EPG)Video on demandPersonal Video RecorderTime-Shift TV, Start-Over TV,Catch-Up TVMulti-LanguagesIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1020Ericsson IPTV FeaturesDifferentiating ServicesExtended Parental controlInstant MessagingPresenceWhat’s on TV?Remote broadcast reminderHome IMS Gateway (HiGA integration)to support Connected HomeIT- und Telecom Symposium 2008 Mobile TV und IPTV Konvergenz 2008-10-1021Use case - Presence and ChatSend and receive instant messaging while watching TVAndrew, clearing up on the sofa table, receives an message on TV from Ana;“We won!

[Untitled] TV broadcasters should embrace IPTV standards - December 8, 2008 ...: Singapore's IPTV scene was kick-started by SingTel last July when the telco launched its mio TV service to challenge monopoly digital cable-TV provider StarHub. Further fuel for IPTV adoption is also expected to come from the nation's upcoming ultra-fast fibre-based broadband network, dubbed the Next-Generation National Broadband Network.

[Untitled] IPTV News: "In addition to bolstering our representation from the telecoms operator space with SK Telecom, the IPTV vendor community with ADB and Digisoft, the chipset space with MediaTek, and the telecoms R&D environment with FOKUS, we are particularly pleased to see involvement from the content and broadcast industries significantly strengthened with the addition of the BBC, Canal Plus and RAI."

[Untitled] Ericsson Debuts IMS IPTV Middleware in U.S.: The middleware brings together Ericsson offerings such as IPTV network infrastructure, video processing solutions and VoD, and interoperates with products from Accedo Broadband, Agama Technologies, Amino, HP, SecureMedia, Sun Microsystems, Tilgin, Verimatrix, and ZyXEL.

[Untitled] Ericsson brings IMS / IPTV middleware to TelcoTV: Ericsson’s IPTV solution, which is aligned with the Open IPTV Forum specifications, brings together Ericsson’s new IMS-enabled IPTV middleware, IPTV network infrastructure, video processing solutions and video-on-demand technologies.

[Untitled] Ericsson launches new IMS IPTV middleware integrated with leading ...: The end-to-end IPTV solution is aligned with the Open IPTV Forum specifications and is the first solution in the world to be pre-integrated with IMS. It brings together core Ericsson solutions - new IMS-enabled IPTV middleware, IPTV network infrastructure, market-leading video processing solutions and video-on-demand technologies - with interoperable third-party products from key TV players such as Accedo Broadband, Agama Technologies, Amino, HP, SecureMedia, Sun Microsystem, Tilgin, Verimatrix, and ZyXEL.

[Untitled] Ericsson to make U.S. introduction of IPTV middleware with IMS support: The end-to-end IPTV solution, which is aligned with the Open IPTV Forum specifications, is pre-integrated with IMS and also operates across traditional networks. The solution brings together Ericsson’s new IMS-enabled IPTV middleware, IPTV network infrastructure, video processing solutions and video-on-demand technologies with interoperable third-party products from vendors such as Accedo Broadband, Agama Technologies, Amino, HP, SecureMedia, Sun Microsystem, Tilgin, Verimatrix and ZyXEL.

[Untitled] End-to-end HD IPTV Solution: "IPTV opens the door to a new world of on-demand and personalized multimedia that enables operators to differentiate their services, reduce subscriber churn and increase revenue per subscriber. We believe that HD is critical for the success and adoption of IPTV in the US and that by offering a variety of HD programming and on-demand content, service providers can remain competitive as they strive to deliver high quality, high value, personalized television services,"

[Untitled] Sonaecom trials Ericsson IPTV middleware : Broadband TV News: Under this Prime Integrator agreement, Ericsson will upgrade Sonaecom’s IPTV system. This will bring together Ericsson solutions including its new IMS-based IPTV middleware and network infrastructure, as well as Tandberg Television’s HD and SD video processing platform.

[Untitled] Next Generation Television Services « Considerations: Also known as the “headend,” the IPTV data center receives content from a variety of sources including local video, content aggregators, content producers, cable, terrestrial, and satellite channels. Once received, a number of different hardware components ranging from encoders and video servers to IP routers and dedicated security hardware are used to prepare the video content for delivery over an IP based network.

[Untitled] IBC 2008 Report: Ericsson launches world’s first IMS-integrated ...: Eugene Sarmiento, head of sales development, IPTV at Ericsson, told ConnectedTV that the move was a response to operators complaining that the business case for IPTV “is really tough.” The biggest element in the capex involved in an IPTV rollout is the set-top box, usually accounting for around 75% of the cost, and there has been “no easy way to create a new set-top box or to protect it without a proprietary solution,”

[Untitled] Ericsson Debuts World’s First IMS Integrated IPTV Middleware to US ...: Ericsson extends TV offering with open, standards based, end-to-end IPTV solution and prime integration expertise to enable US telecom operators to create the Individual TV Experience.

[Untitled] IPTV Local Ad Insertion: With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV. For more information, please visit www.tandbergtv.com

[Untitled] ipTV-Daily - Nov. 10 2008 Daily News: Light Reading's Pyramid Research division reports that IPTV's share of the overall pay TV subscriber base will grow from 3 percent in 2008 to 14 percent in .

[Untitled] IPTV Digital Media Protection: Employing a patented, common encryption scheme for both broadcast and VOD content and through its exclusive EverLock™ process, the Encryptonite ONE System is the only solution available today that enables persistent and efficient protection of content at all times in distribution and storage including in DVR and nDVR applications. Newest innovations include exclusive platform extensions that allow for selectable digital forensics to track, identify and deter piracy of valued content (IdentiFind™), rapid middleware integration to speed time-to-market (CodeConnect™), and configurable security parameters for diverse quality content (TrustAdjust™).

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