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 [Inbox Robot: Media & Technology News] Microsoft Mediaroom Unveils Next-Generation Advertising Platform ...: cohesive offering the addressability offered by IPTV technology with state-of-the-art tools for campaign and decision .Microsoft Mediaroom Internet Protocol Television (IPTV) and multimedia software platform is driving the future of .

[Connected TV] IBC 2008 Report: MobiTV premieres Optimized Delivery Server in ...: Anders Norström, MobiTV’s general manager for Europe, told ConnectedTV that BMW had trialled an interactive ad on the platform, which invited mobile phone users to click on a button if they wanted a test drive. Although he declined to reveal figures, he claimed response rates were “very high,”

[iptvision] Sept. 16 2008 Daily News: Microsoft IPTV Press Releases from IBC2008: Marking the first instance of Microsoft advertisement investments focused on TV services, the Mediaroom Advertising Platform brings together in one cohesive offering the .

 [itvt] [itvt] Interview: Ben Bennett, CEO of OpenTV: He recently spoke to [itvt]’s Tracy Swedlow about the three-phase strategy he is implementing, which, among other things, has seen OpenTV jettisoning a number of peripheral businesses in order to focus on its core middleware and advanced advertising offerings; about the company’s ongoing efforts to penetrate the US cable market;

 [Really Rocket Science blogs] There's Rocket Science in IPTV: If AT&T's U-Verse, which inherited BellSouth's Microsoft IPTV middleware, is talking to Apple, will they also provide an X-Box 360 as an option? Wait a minute: AT&T, Apple TV, iPhone.

 [itvt] Interview: Ben Bennett, CEO of OpenTV: Ben Bennett was named CEO of OpenTV in March, after serving as the company’s COO and acting CEO since August, 2007 (he has been at OpenTV since March, 2000). He recently spoke to [itvt]’s Tracy Swedlow about the three-phase strategy he is implementing, which, among other things, has seen OpenTV jettisoning a number of peripheral businesses in order to focus on its core middleware and advanced advertising offerings;

Reflected tags on Technorati: Blog, Microsoft Iptv, IPTVision