IPTVision > Microsoft TV News:

itvthttp://blog.itvt.com/2008/10/06/microsoft-tv-news/ [itvt] At the IBC show in Amsterdam earlier this month, Microsoft TV unveiled an adjunct offering to its Microsoft Mediaroom IPTV platform, called the Microsoft Mediaroom Advertising Platform. According to the company, the new offering–which employs technologies from two companies that were recently acquired by Microsoft, Navic Networks (June, 2008) and aQuantive (May, 2007)–supports cross-platform deployments of advertisements and lets operators that have deployed Mediaroom offer targeted, measurable and interactive advertising spots, all from a single, comprehensive platform.

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IPTV Daily[IPTV Daily] Oct. 5 2008 Daily News: The students are not strangers to IPTV: the campus introduced TV streaming via the Internet in 2005. Because that system actually has more channels than the .

Connected TV[Connected TV] Comment on NDS IPTV fast channel switching technology: May I finally make clear that none of our sponsors (currently NDS, Microsoft Mediaroom and Humax) exert any influence on the contents of this blog, and would be given pretty short shrift if they attempted to do so. That much should be clear from the fact that, if the previous post were considered to be pro-NDS, it must logically also be considered to be anti-Microsoft.

The Green Button[The Green Button] Microsoft IPTV Press Releases from IBC2008: Marking the first instance of Microsoft advertisement investments focused on TV services, the Mediaroom Advertising Platform brings together in one cohesive offering the addressability offered by IPTV technology with state-of-the-art tools for campaign and decision management powered by Microsoft Advertising. Now the interactivity, audience addressability and true measurement found in online advertising models can be applied to the world of IP-powered television, opening new revenue opportunities for broadband service providers and more effective campaigns for advertisers.

IPTV Daily[IPTV Daily] Oct. 4 2008 Daily News: The company says that Deutsche Telekom has selected its HD-enabled VIP1616E IPTV set-top box for its Microsoft Mediaroom-powered T-Home Entertain services.

IPTV Newshttp://www.digitaltvnews.net/content/?p=3914 [IPTV News] Microsoft Mediaroom Unveils Next-Generation Advertising Platform ...: Marking the first instance of Microsoft advertisement investments focused on TV services, the Mediaroom Advertising Platform brings together in one cohesive offering the addressability offered by IPTV technology with state-of-the-art tools for campaign and decision management powered by Microsoft Advertising. Now the interactivity, audience addressability and true measurement found in online advertising models can be applied to the world of IP-powered television, opening new revenue opportunities for broadband service providers and more effective campaigns for advertisers.

itvthttp://blog.itvt.com/2008/10/06/motorola-unveils-enhancements-to-its-vod-portfolio-2/ [itvt] Motorola Unveils Enhancements to its VOD Portfolio: The new set-top platform is based on Motorola’s KreaTV open software for set-top devices, which it acquired via its acquisition of set-top box manufacturer, Kreatel, back in 2006. According to the company, KreaTV is designed to let operators easily add new functionality and services at any time, is compatible with a wide range of OS middleware and DRM technologies, and supports multiple video formats, including H.264 HD.

CRWE NEWShttp://www.crwenews.com/?p=8889 [CRWE NEWS] MSFT,Microsoft Launches New Program to Help IPTV Operators Migrate ...: The award-winning Microsoft Mediaroom Internet Protocol Television (IPTV) and multimedia software platform is driving the future of television by enabling broadband service providers to deliver new connected TV and entertainment experiences to consumers worldwide. Microsoft Mediaroom provides new ways for consumers to experience TV as part of their connected, digital lifestyle, while also creating new business opportunities for broadband service providers, hardware manufacturers, content creators, advertisers and application developers.

Windows Home Theaterhttp://windowshometheater.com/2008/09/12/microsoft-iptv-press-releases-from-ibc2008/ [Windows Home Theater] Microsoft IPTV Press Releases from IBC2008: Mediaroom Advertising Platform at the IBC2008 conference. The new adjunct offering lets broadband service providers deploying the Microsoft Mediaroom Internet Protocol television (IPTV) software platform offer targeted, .

Connected TV[Connected TV] NDS re-affirms its position as CA/DRM supplier to Telecom Italia ...: Given that Telecom Italia had previously stated that it had contracted with Microsoft to roll out its Mediaroom IPTV platform (which integrates its DRM product), this announcement tells us two things: (a) that Mediaroom has not yet been rolled out across the Telecom Italia network, two and a half years on; and (possibly) (b) that Telecom Italia has elected not to use Mediaroom for its IPTV rollout after all.

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