IPTVision > Microsoft unveils advertising platform for IPTV services

CRB Online Newshttp://cr-bo-news.blogspot.com/2008/09/microsoft-unveils-advertising-platform.html [CRB Online News] Enrique Rodriguez, corporate vice president of the connected television division at Microsoft, said: "The new advertising platform opens up new promise and opportunity for broadband service providers deploying Microsoft Mediaroom, and positions them well for the quickly evolving world of digital advertising. With this offering, our customers will have a solution that delivers greater value to both advertisers and viewers through relevance and measurability, further capitalizing on the benefits of a connected TV environment."

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