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[The Green Button] Microsoft IPTV Press Releases from IBC2008: Marking the first instance of Microsoft advertisement investments focused on TV services, the Mediaroom Advertising Platform brings together in one cohesive offering the addressability offered by IPTV technology with state-of-the-art tools for campaign and decision management powered by Microsoft Advertising. Now the interactivity, audience addressability and true measurement found in online advertising models can be applied to the world of IP-powered television, opening new revenue opportunities for broadband service providers and more effective campaigns for advertisers.

[IPTV News] Microsoft introduces new Mediaroom Advertising Platform: “The new advertising platform opens up new promise and opportunity for broadband service providers deploying Microsoft Mediaroom, and positions them well for the quickly evolving world of digital advertising,” said Enrique Rodriguez, corporate vice president of the Connected Television Division at Microsoft. “With this offering, our customers will have a solution that delivers greater value to both advertisers and viewers through relevance and measurability, further capitalising on the benefits of a connected TV environment.”

 [Untitled] Microsoft Mediaroom unveils ad platform for IPTV: Marking the first instance of Microsoft advertisement investments focused on TV services, the Mediaroom Advertising Platform brings together in one cohesive offering the addressability offered by IPTV technology with state-of-the-art tools for campaign and decision management powered by Microsoft Advertising. Now the interactivity, audience addressability and true measurement found in online advertising models can be applied to the world of IP-powered television, opening new revenue opportunities for broadband service providers and more effective campaigns for advertisers.

[Ajax Blog] Microsoft Improves Mediaroom IPTV: Microsoft is also trying to make Mediaroom IPTV more interactive, so the company will show how BBC shows can have a news, sports, and weather overlay during viewing so users can do more than just watch shows while using the service. So if you’re watching a show from the BBC and your wife comes in asking what the forecast will be tomorrow, Mediaroom will now let you pause the show and access BBC weather information, which will be displayed over the paused show.

 [Gizmodo] Microsoft Mediaroom IPTV Is Way Better Than Cable or Satellite ...: satellite TV in my Opinion, i mean how Nice would it be to just subscribe to the channels you watch & leave the rest out, I mean Direct TV gives me 180 channels or so they say, but i really watch less than 10 the rest are crap to me

 [Windows Home Theater] Microsoft IPTV Press Releases from IBC2008: Mediaroom Advertising Platform at the IBC2008 conference. The new adjunct offering lets broadband service providers deploying the Microsoft Mediaroom Internet Protocol television (IPTV) software platform offer targeted, .

 [myitforum.com, Inc. - Industry News] Microsoft Launches New Program to Help IPTV Operators Migrate to ...: Microsoft Mediaroom Migration Program provides guidelines and solutions for service providers considering upgrading their IPTV platforms.

[Your Brand, LLC Forums] TechCrunch: Microsoft Improves Mediaroom IPTV: To make it easier to switch from another platform, Microsoft started the Mediaroom Migration program, which should give IPTV providers the tools they need to switch. According to Microsoft, before those providers switch, it will provide them with business and technical workshops to review set-top box portability, network compatibility, and audio-visual interoperability.

 [Weblog Critic] Microsoft Improves Mediaroom IPTV: Microsoft announced that it has improved its Mediaroom IPTV service to bring more show producers and IPTV networks to its platform. According to Microsoft, its plan for increasing the value of Mediaroom IPTV contains three parts: .

[Microsoft Blog] New Microsoft service to sharpen TV-ad targeting: Verizon at one time planned to use Microsoft’s IPTV technology to power the interactive programming guide and other features of its FiOS service, which was just launched in several communities in King and Snohomish counties. The guide, at least, does not use Microsoft software, according to a spokesman.

[Connected TV] NDS re-affirms its position as CA/DRM supplier to Telecom Italia ...: Given that Telecom Italia had previously stated that it had contracted with Microsoft to roll out its Mediaroom IPTV platform (which integrates its DRM product), this announcement tells us two things: (a) that Mediaroom has not yet been rolled out across the Telecom Italia network, two and a half years on; and (possibly) (b) that Telecom Italia has elected not to use Mediaroom for its IPTV rollout after all.

 [techaddress] Microsoft Improves Mediaroom IPTV: According to Mozilla, Firefox is joining... Dedicated weblog for researching, exploring and announcing new Internet startup companies and technology while researching existing product advancements, VC investments and Web 2.0 news.

[Microsoft Blog] Microsoft unveils several advanced media technologies - Update: In a separate communiqué, Microsoft announced the release of an application developed by the Microsoft Mediaroom platform by emuse technologies using content from the BBC. The application shows how broadcaster’s original content, including news, sports and weather could look in the future, and also lets viewers recommend and share programs with friends.

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