IPTVision > Microsoft Weekly Miscellany

http://www.hunterstrat.com/news [ Microsoft News Tracker] Some of the “smaller” stories of the week that didn’t find a post of their own: Microsoft factoid of the day: Microsoft’s partnership with NBC gives MSNBC.com exclusive online use of NBC news video clips for 99 years ”¦ Online ad industry forms “click measurement” standards group: The Interactive Advertising Bureau (IAB) today announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.

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Some related posts from Technorati and Google.

[Blog.clickz.com] ClickZ Internet Marketing Solutions for Marketers: Some of you may remember the events of last summer, where Beal parted ways with WebSourced, in what he then described as a "philosophical differences" with his former employer. The situation at Fortune Interactive appears to be similar, in that Beal says there's a difference in the direction he'd like to take the company compared to where it's investors are headed.

News.com.comhttp://news.com.com [News.com.com] Exposing click fraud | CNET News.com: In one recent example of the problem, law enforcement officials say a California man created a software program that he claimed could let spammers bilk Google out of millions of dollars in fraudulent clicks. Authorities said he was arrested while trying to blackmail Google for $150,000 to hand over the program.

[Under The Rotunda] A week of links roundup: This AustIT article has some info, including this para: "Among secret details he [MD Paul Uniacke] would not discuss is a plan to use the service to generate in-store traffic".

http://blog.itvt.com/my_weblog [[itvt] Bloggit] Sky Launches New Interactive TV Portal, Sky Net: Sky's service is available in more than 8.1 million of those homes, which means that Sky Net can be accessed in more than a third of UK households. Remember that there are a lot of people in the UK who have Sky, but who still don't have Internet access--I think something like 40% of UK households still aren't connected to the Internet--so, if you are a retailer that is doing ecommerce on the Internet, creating a presence on Sky Net allows you to reach a lot of potential new customers.

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