IPTVision > New generation of consumers

[Big Picture Advertising] "A new generation of consumers is emerging for whom online is the lead medium and convergence is instinctive." - Ed Richards Ofcom The new report from Ofcom on the Communications Market makes very interesting reading - even if there are 253 pages. The evidence is clear - the world is flat.

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Qlinks.net[Qlinks.net] QuickLinks - Convergence of telecommunications, media and ...: An innovation following Viviane Reding's appointment as 'co-ordinator for relations with the media' will be the creation of a 'one-stop-shop' for the press as an industry. Reding's co-ordination role would involve three aspects: * An early warning system consisting of more systematic consultations between Commission departments and with the media industry (a contact point for the media sector in the new DG Information Society, Media and Audiovisual Policy would be created and correspondents in commissioners' cabinets with responsibility for 'media affairs' could be introduced).

http://www.complexitygroup.com [Complexitygroup.com] Complexity Group - Brian's Blog: Now of course I thought "Ah ha - at least I can use my trusty mobile phone" - slightly more bandwidth than a piece of damp string but it'll work at least to upload a few blog entries (text o'course). Guess what - no mobile phone coverage!

[Communities Dominate Brands] Maximising public value in the "now" media... : So I'd like to use this lecture to explore the role and potential of a public corporation like Channel 4 in a world where broadcasting is just one means of content distribution among many; where those quaint old things we call "programmes" occupy just one shelf in a massive cash-and-carry content warehouse.

[Smlxtralarge.com] SMLXL - July 2005 Archives: After years of mulling concepts like attentiveness, involvement, and engagement as a means of measuring the impact media buys have on advertising effectiveness, Madison Avenue is officially embracing "engagement," as its new media planning metric - one that could replace the vaunted concept of "frequency" as the multiplier in most media plans. But a panel of advertisers and agency executives discussing the move Wednesday during a closing panel session at the Association of National Advertisers' 2005 Marketing Accountability Forum in New York had a difficult time defining exactly what the new metric would be, how it would be applied, or whether it would be done so consistently across all media.

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