IPTVision > TV via net: A better bet than multicasts?

[Digital TV Facts: The Latest | The switch to digital television] Some station owners, more jazzed about delivering programming via the internet, have put multicasting on the back burner: ”¦the Big Four networks and stations for the most part are holding their best content for Web distribution, with some executives saying they believe they can reach more viewers nationwide on the Internet than they can through the TV, since most cable operators only carry a station’s primary signal. “If people are going to put time and energy into creating a channel, at the moment, why not create it for the Internet instead of waiting for multicast?” said a senior executive at a Big Four network who asked not to be identified.

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Some related posts from Technorati and Google.

[Dtvfacts.com] Digital TV Facts: The Latest | The switch to digital television: As a fan of Google’s Zeitgeist (a weekly list of search trends) I’m intrigued by the notion of a real-time TV pulse-check. Though looking at these things serves only to remind me that I am strange…and perhaps we’re coming to a time when audience fragmentation will make most of our choices seem strange to one another, viewing or otherwise.

Blogmaverick.com[Blogmaverick.com] Think the Internet will replace TV ? Think again - Blog Maverick ...: i know it was mostly about place shifting) and now a few device based plays (akimbo, iptv) are throwing their hat in the ring...I just don't see it. And besides, even if it does catch on with consumers, I'm pretty convinced that the lion's share of profits will flow back to the content owners who will view all revenues from the platform as cannabilistic to their existing revenue streams and extract the profits, accordingly...

[The Jeff Pulver Blog - Notes, comments and observations] I want my MTV! MBone (and Multicast):: Now that broadband has become widely available in the US and around the world, now would be a great time to bring back the MBone, that was in effect the experimental "multimedia backbone" of the Internet. As I watch the disruptive broadcasting space continue to evolve, the advent of having Multicast supported by the companies offering broadband internet access could only help to accelerate the disruption of the traditional wireless broadcasting space.

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